Freebirds World Burrito
Freebirds World Burrito is a fast-casual restaurant loved by many for their creamy queso, stuffed burritos, and funky style! As a part of their Marketing Team, I was responsible for brainstorming campaign ideas and fully developing the final campaign. All while supporting recurring communications for all other departments.
2020 Q1 Point-of-Purchase
It was important to honor Freebirds’ grungey style and unique customer base when creating the point-of-purchase materials for 2020. App downloads and usage were the priority for this campaign, so what's more encouraging than a “Free Chips & Dip” promotion with their most popular dip as the star!
The initial concept was inspired by the graffiti-covered walls of a local hole-in-a-wall restaurant. Wanting to appeal to Freebirds' loyal fans and entice them to explore the app, I pitched the idea of “Scan me for a good time” and a QR code to link them to the app’s download page.
After pulling out all the stops on the initial concept, I decided to “smooth” out the rough visual edges and simplify the design for all types of customers rather than just the regulars.
Additional Projects
From food packaging, to van wraps, to flyers, to recruiting materials there were always exciting projects on the docket to explore and expand the Freebirds brand.
